Aveda Travel Set
This project was pitched to Aveda
Context
Getting full use of travel shampoos and conditioners can be challenging due to the rigid packaging the product comes in. It is not only wasteful but also difficult to travel with due to its lack of flexibility.
Approach
Create a sustainable solution that is centered around saving space and eliminating waste using flexible packaging, while maintaining Aveda’s brand language.
Current Products
Cylindrical packaging takes up a lot of space
Rigid Packaging makes it hard to squeeze
Packaging creates a lot of waste
Fitment makes it difficult to get all of the product out
Testing
Current Shampoo
Current Shampoo
Initial Prototype
Prototype Shampoo
Prototype Conditioner
Original
Waste Comparison
Flexible packaging consistently had less product waste.
Shampoo
13% Product Waste
0.26 fl oz
New
5.5% Product Waste
0.14 fl oz
Conditioner
Original
25.6% Product Waste
0.455 fl oz
New
2.8% Product Waste
0.09 fl oz
Process
Graphics
Cut & Ink Layer
Cut Layer
White Layer
Ink Layer
Ink Layer
White Layer
